Terms of use
This page covers two matters: (1) use of the aisearchesoptimization.org site, and (2) how paid engagements are shaped. The site is informational. Paid work is governed by a separate written agreement, and where that agreement conflicts with these terms, the agreement prevails.
1. Using the site
What appears on aisearchesoptimization.org is an honest account, at the time of writing, of how I do the work. It is not legal, regulatory, or commercial advice. If you act on something here without an active engagement with me, the decision and its risk are yours.
Bulk scraping of the site is not permitted, nor is reconstructing my method from public material or republishing large portions of it without credit. Linking and quoting with attribution are, as a rule, welcome.
2. The enquiry form
Submitting the form is not an offer, a contract, or a commitment from either side. It is simply an orderly way to give me context. I respond when the context allows me to say something useful. Sending it does not entitle you to a guaranteed reply, a guaranteed turnaround, or guaranteed work.
I may decline an enquiry if it falls outside what I do, if my capacity will not accommodate it, or for any other practical reason. A decline is not a judgment on your company; far more often it is a matter of capacity and fit with this narrow specialism.
3. How engagements run
Paid work proceeds under a written contract signed by both sides before anything begins. That contract fixes the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and dispute handling. These site terms do not replace it.
Engagements follow the working rules stated elsewhere on the site: I begin with a company's existing public evidence before proposing new content, every recommendation must trace back to a stable source and a clear entity relationship, and category language is treated as infrastructure rather than copy decoration. Recommendations stay small enough to implement but strong enough to reduce machine confusion. If an instruction works against those rules, the work is reshaped or stopped. The rules are not traded for convenience.
4. No promises about results
Visibility in AI systems and search engines depends on factors no consultant fully controls: how models behave, the policies of third-party platforms, the choices a client makes when implementing changes, the market, and time itself. I cannot guarantee a ranking, a citation, a recommendation, or any particular behaviour from an AI system. Where concrete expectations about outcomes exist, they are written into the engagement contract, with the caveats stated and the scope defined.
5. Liability
For free use of the site, liability is limited as far as the law permits. For paid work, liability is set and capped within the contract itself. Nothing here excludes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law does not allow to be excluded.
6. Governing law and venue
For use of the site, the law and courts of Singapore apply, unless consumer-protection law grants a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, normally the operator's home jurisdiction unless both sides agree otherwise.
7. Changes to these terms
These terms are revised as the way I work changes. The "Updated" date above marks the current version. Changes that touch live engagements are told to clients directly; changes that affect only the site are simply reflected here.
Contact
Questions about these terms: hello@aisearchesoptimization.org.